Social Selling

13 Dec

Recently, I was approached by a friend for some advice on creating a new website. She has an amazing line of  handmade, all natural soaps but like many of us (myself included) is no website developer. I thought about it for a bit when I remembered a Facebook page I came across where I could purchase jeans directly through the site. I thought this was GENIUS.

My suggestion to her was to use Facebook as her website, she was already very familiar with the platform. All she needed to do was start a page and add an e-commerce plugin. It literally can be set up within 15 minutes! She was really excited about this option and was up and running by the next day. I think this is a great solution for her business, as she is targeting the kind of people she is already friends with on Facebook. There are pros and cons to forgoing the traditional site, however in this circumstances the pros heavily outweighed the cons.

As I looked into the e-commerce applications I noticed that many retailers are following suit. I was amazed by the quality of some of these applications.


Based in Silicon Valley, Payvement now has over 60,000+ sellers using their platform. Their plans range from free to custom, so any size retailer can jump in the game without the overhead of a physical shop (or e-commerce development costs) depending on their specific needs. Buyers can use their credit card or PayPal to make purchases.


Because I love Canadian companies! This up and coming social storefront platform also have different plans to fit retailers needs. What makes them unique is that they work with local retailers to provide them with a tool to engage and sell online AND increase traffic to their brick and mortar stores. They have been featured on Mashable, Inc., and Techvibes.


This fully-customizable storefront that has an affiliate program in place. While this could drive more leads to stores, it may not be for everyone. If you are however, an affiliate marketer, this might be an application you may want to check out.

As I was researching I came across MANY, MANY, more applications. Be sure to research a few to find the one that will best suit your needs.

What do you think about this trend towards social selling? As a retailer is this something you have considered? As a consumer what are you general feelings about purchasing on Facebook?


One Response to “Social Selling”

  1. Duncan Blair @ Wishpond December 20, 2011 at 12:58 am #

    Thanks for mentioning us in your post. We love being a Canadian company!

    We find that our customers are having the best success when combining their Facebook store with a traditional e-commerce site. Our GoSocial Store product allows you to link your Facebook store front with your e-commerce site so that the transaction is always completed on your existing site. This approach has several advantages, not least of which is overcoming some of the anxiety associated with transacting directly in Facebook.

    Of course, it still allows you to take advantage of all the built in community sharing benefits that Facebook provides.

    I hope your friend is really successful in her venture, it sounds like she is on the right track!

    Duncan Blair
    Director of Marketing

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