How To Be Awesome Online

20 Dec

2011 has been a year of exponential growth in the social media scene. From Google Plus, changes to Facebook and Twitter, it is no wonder marketers struggle to stay ahead or on top of trends let alone changes. So how do you achieve success in this landscape? How do you become Awesome in this space? Well,  for starters you need to stop thinking from a traditional perspective and do something different. (For those of you interested in traditional vs. new media marketing click here). People on Facebook and Twitter don’t want to hear about your sale, new product, or brand, they want to connect, so why not create something to engage WITH them.

Before building your social media strategy you need to define your core message. Who are you and what do you represent (not what are you trying to sell) and who do you want to connect with? This simple exercise will help you gain clarity on what role you should be playing online. Once you have this foundation piece you can build your strategy to support this message. When you have a clear core message you can engage with your customers online by contributing substance instead of trying to sell them your latest widget.

To be truly Awesome online you need to do like you were taught at 5 years old: sharing is caring. Think about this social media as kindergarten recess. Those with the coolest snacks (who shared of course) had the most friends. Nobody wants celery sticks when they can have gluten free chocolate peanut butter cups. Build a community based on mutual values, interests and desires. Of course remember that just as any other marketing or communication function this requires planning, strategy, impecable execution, measurement and feedback. Unlike the Mad Men days when organizations could sell with a shiny ad an no substance, consumers today require substance and authenticity.

If you were your customer, what would make you stop? What do you have to offer that would top peanut butter cups? (gluten free of course)

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3 Responses to “How To Be Awesome Online”

  1. intelligentdesignsmedia December 20, 2011 at 10:57 pm #

    This is exactly how I feel. Companies that become billboards on social media often wonder why no one is talking to them, but the answer is so simple: no one talks to a billboard! Awesome post, would love to share this with some of my followers?

    • Karla C. December 20, 2011 at 11:01 pm #

      Thanks for your feedback. Yes, I think the more we can communicate that social media is about engaging in a dialogue instead of spoken to, we can change the way some organizations are marketing online. I’d be honored if you want to share my post, all I ask is that your credit me.

      Thanks!
      Karla
      @karlanote

  2. Online Affiliates December 21, 2011 at 7:06 am #

    Great post thanks. I really enjoyed it very much. I can’t stress how powerful online marketing can be to even the most average user.

    I found this site very useful for my online business:

    Top Online Marketing Strategies

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