Tag Archives: Inbound Marketing

In with inbound marketing

20 Dec

If you are a marketer,¬†entrepreneur¬†or have a Facebook or Twitter account chances are you have heard about inbound marketing. It isn’t a new concept, however with so many social media tools, people connecting online and low barrier to entry it is quickly becoming a strategy of choice for many marketers and organizations.

Voltier Digital compares Inbound/Outbound (traditional) marketing in a striking and fresh manner through the infographic below.

What do you think about the fact that 44% of all direct mail goes unopened or that 86% of people skip TV ads. Does your company have an inbound marketing strategy? Is this something on your radar for 2012?

I’d love to hear your comments below.